Beer Suits are the new Bear Suit
October 8, 2010 § 4 Comments
We all thought wearing our beer was a bad thing. We were wrong! Last night Pabst Blue Ribbon hosted a party in Brooklyn, where hipsters indulged in the elixir that fuels banter—banter that would be witty if half the people in the conversation could momentarily neglect the codependent relationship they’ve developed with their iPhone.
So while those of us in Gainesville were wearing our trendy plaid and feeling thrilled that we actually suctioned into our skinny jeans, New Yorkers were in the DUMBO Loft screen printing and viewing a Pabst fashion show. I have yet to see any pictures from the event, so I’m guessing the models were cat walking in giant stuffed beer suits.
What is especially notable about the event is that all donations went to the Keep-a-Breast Foundation. While this is a lovely initiative seeing how it’s Breast Cancer Awareness month, is anyone else wondering if Pabst is going to mention that beer and other alcohol have been shown to increase the likelihood of getting breast cancer? It’s basically like the corn industry throwing a high-fructose corn syrup bake sale to benefit diabetes research.
Now that this post is starting to make me feel very nervous about the beer (and stack of sugar-infused Oreos) I had last night, I’m going to ask the really important question here: how does one make a beer suit?